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The behaviour of the television audience on social networks. An approach to its profile and the most talked-about programmes.

Introduction. This article analyses the profile of the television audience and its behaviour in social networks from different points of view, and across different TV formats and genres. Method. The study is based on a computer-assisted telephone interview applied to a sample of Spanish people over...

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Publicado en:Revista Latina de Comunicación Social no. 70; pp. 539 - 552
Autores principales: Gómez Aguilar, M., Paniagua Rojano, F. J., Farias Batlle, P.
Formato: Artículo
Publicado: Revista Latina de Comunicacion Social 2015
Materias:
Spain
Television broadcasting
Content analysis
Television viewers > Social aspects
Online social networks research
Television programs research
Acceso en línea:Ver este registro en EBSCOhost