Reassembling Our Digital Selves.

Digital applications and tools that capture and analyze consumer behaviors are proliferating at a bewildering rate. Analysis of data from large numbers of consumers is transforming advertising, generating new revenue streams for mobile apps, and leading to new discoveries in health care. In this pap...

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Detalles Bibliográficos
Publicado en:	Daedalus: Journal of the American Academy of Arts & Sciences Vol. 145; no. 1; pp. 43 - 54
Autores principales:	Estrin, Deborah, Juels, Ari
Formato:	Artículo
Publicado:	MIT Press Winter2016
Materias:	Digital communications Consumers Advertising Mobile communication systems software Application software
Acceso en línea:	Ver este registro en EBSCOhost

Descripción
Sumario:	Digital applications and tools that capture and analyze consumer behaviors are proliferating at a bewildering rate. Analysis of data from large numbers of consumers is transforming advertising, generating new revenue streams for mobile apps, and leading to new discoveries in health care. In this paper, we consider a complementary perspective: the utility of these implicitly generated data streams to the consumer.