Reassembling Our Digital Selves.

Digital applications and tools that capture and analyze consumer behaviors are proliferating at a bewildering rate. Analysis of data from large numbers of consumers is transforming advertising, generating new revenue streams for mobile apps, and leading to new discoveries in health care. In this pap...

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Publicado en:Daedalus: Journal of the American Academy of Arts & Sciences Vol. 145; no. 1; pp. 43 - 54
Autores principales: Estrin, Deborah, Juels, Ari
Formato: Artículo
Publicado: MIT Press Winter2016
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        atl: Reassembling Our Digital Selves.
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          Estrin, Deborah
          Juels, Ari
        affil:
          Professor of Computer Science at Cornell Tech and Professor of Healthcare Policy and Research at Weill Cornell Medical College
          Professor at the Jacobs-Technion Cornell Institute at Cornell Tech.
      su:
        Digital communications
        Consumers
        Advertising
        Mobile communication systems software
        Application software
      sug:
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          Digital communications
          Consumers
          Advertising
          Mobile communication systems software
          Application software
      ab: Digital applications and tools that capture and analyze consumer behaviors are proliferating at a bewildering rate. Analysis of data from large numbers of consumers is transforming advertising, generating new revenue streams for mobile apps, and leading to new discoveries in health care. In this paper, we consider a complementary perspective: the utility of these implicitly generated data streams to the consumer.
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    language: English
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