Mobile Persuasion: Can Screen Size and Presentation Mode Make a Difference to Trust?

Guided by theModality, Agency, Interactivity, and Navigability (MAIN) model of technology effects and the heuristic-systematicmodel (HSM) of information processing, this study explicates underlying mechanisms by which variations in screen size (large vs. small) and presentation mode (video vs. text)...

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Detalles Bibliográficos

Publicado en:	Human Communication Research Vol. 42; no. 1; pp. 45 - 71
Autores principales:	Kim, Ki Joon, Sundar, S. Shyam
Formato:	Artículo
Publicado:	Oxford University Press / USA Jan2016
Materias:	Persuasion (Psychology) Information processing Heuristic Communications research Mobile communication systems
Acceso en línea:	Ver este registro en EBSCOhost