Online advertising and privacy.

An online platform auctions an advertising slot. Several advertisers compete in the auction, and consumers differ in their preferences. Prior to the auction, the platform decides whether to allow advertisers to access information about consumers (disclosure) or not (privacy). Disclosure improves the...

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Detalles Bibliográficos

Publicado en:	RAND Journal of Economics (Wiley-Blackwell) Vol. 47; no. 1; pp. 48 - 73
Autores principales:	de Cornière, Alexandre, de Nijs, Romain
Formato:	Artículo
Publicado:	Wiley-Blackwell Spring2016
Materias:	Data privacy Consumer preferences Disclosure Internet advertising Internet auctions
Acceso en línea:	Ver este registro en EBSCOhost