Social-Class Differences in Consumer Choices: Working-Class Individuals Are More Sensitive to Choices of Others Than Middle-Class Individuals.

The present research shows that, when making choices, working-class Americans are more affected by others' opinions than middle-class Americans due to differences in independent versus interdependent self-construal. Experiment 1 revealed that when working-class Americans made decisions to buy produc...

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Bibliographic Details

Published in:	Personality & Social Psychology Bulletin Vol. 42; no. 4; pp. 430 - 444
Main Authors:	Na, Jinkyung, McDonough, Ian M., Chan, Micaela Y., Park, Denise C.
Format:	journal article
Published:	Sage Publications Inc. Apr2016
Subjects:	United States Working class Decision making Social classes Consumer preferences Middle class Customer satisfaction Sensory perception Self-perception
Online Access:	View this record in EBSCOhost