DISGUISED DEPTH INTERVIEWS AS GAMES: METHODOLOGICAL EXTENSION TO EXPLORE DESIGN PERCEPTION.

Gamifying non-game contexts has fast emerged as a new way of engaging respondents for richer information. However, its application in contemporary marketing literature is sparse, with most qualitative (as well as some quantitative) studies remaining limited to conventional research techniques. Conve...

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Publicado en:	Journal of Ethnographic & Qualitative Research Vol. 9; no. 4; pp. 286 - 303
Autor principal:	Mishra, Abhishek
Formato:	Artículo
Publicado:	Ethnographic & Qualitative Research, LLC Summer2015
Materias:	Qualitative research Participant observation Gamification Pattern perception Acquisition of data
Acceso en línea:	Ver este registro en EBSCOhost