| Sumario: | Mipcom 2003, Europe's most important television programming market, saw a return to the upbeat mood last witnessed in Spring 2001. More than 10,200 delegates attended the Cannes event, which closed on October 14, 2003 and the number of buyers and exhibitors both increased by 4% on 2002. Mipcom Junior, the children's showcase event, also reflected greater confidence, with 15% more screenings than last year. New for 2003 was a series of conferences featuring licensing and merchandising industry executives. These underlined the importance of ancillary rights as revenue streams, particularly at a time when lower advertising revenues and an oversupply of children's product means that broadcasters are looking to pay less for programming. The relationship works best when the production company's vision mirrors that of the publisher and author, according to Ted Dewan, an award-winning children's author and illustrator. INSETS: Book to screen;Screen to book.
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