Reimagining Search.

The article discusses search engine optimization with a focus on returning queries rather than text strings. The integration of machine learning into search engines is described, the development of search engine algorithms and models by computer scientist Daniel Tunkelang is examined, and informatio...

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Bibliographic Details
Published in:	Communications of the ACM Vol. 59; no. 6; pp. 17 - 20
Main Author:	Wright, Alex
Format:	Article
Published:	Association for Computing Machinery Jun2016
Subjects:	Search engine optimization Machine learning Structured techniques of electronic data processing Automatic speech recognition Google (Web resource)
Online Access:	View this record in EBSCOhost

Description
Summary:	The article discusses search engine optimization with a focus on returning queries rather than text strings. The integration of machine learning into search engines is described, the development of search engine algorithms and models by computer scientist Daniel Tunkelang is examined, and information is offered on the use of voice recognition software and structured data in internet searches of technology company Google.