Reimagining Search.

The article discusses search engine optimization with a focus on returning queries rather than text strings. The integration of machine learning into search engines is described, the development of search engine algorithms and models by computer scientist Daniel Tunkelang is examined, and informatio...

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Detalles Bibliográficos
Publicado en:	Communications of the ACM Vol. 59; no. 6; pp. 17 - 20
Autor principal:	Wright, Alex
Formato:	Artículo
Publicado:	Association for Computing Machinery Jun2016
Materias:	Search engine optimization Machine learning Structured techniques of electronic data processing Automatic speech recognition Google (Web resource)
Acceso en línea:	Ver este registro en EBSCOhost

Descripción
Sumario:	The article discusses search engine optimization with a focus on returning queries rather than text strings. The integration of machine learning into search engines is described, the development of search engine algorithms and models by computer scientist Daniel Tunkelang is examined, and information is offered on the use of voice recognition software and structured data in internet searches of technology company Google.