Playing seriously – How gamification and social cues influence bank customers to use gamified e-business applications.

The development of business applications with game features has given rise to a new trend called gamification and challenged e-banking to introduce new game elements, such as mechanics and social cues, to its traditional applications. Yet, there has been a lack of empirical evidence regarding the in...

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Detalles Bibliográficos

Publicado en:	Computers in Human Behavior Vol. 63; pp. 392 - 408
Autores principales:	Rodrigues, Luís Filipe, Oliveira, Abílio, Costa, Carlos J.
Formato:	Artículo
Publicado:	Elsevier B.V. Oct2016
Materias:	Banking industry Consumers World Wide Web Application software Intention Mathematical models Theory Evaluation research Prompts (Psychology)
Acceso en línea:	Ver este registro en EBSCOhost