СЪОБЩЕНИE ЗА МЕДИИТЕ - ОСНОВЕН ЖАНР В ПИАРА.
The paper studies the the nature of a media release as a basic genre in public relations. A necessary distinction between media advisory and news release is made. The article presents the contemporary development of the meia release into a social media release.
| Publicado en: | Journal of Contemporary Humanitaristics / Journal Suvremenna Humanitaristika Vol. 1; pp. 7 - 19 |
|---|---|
| Autores principales: | , |
| Formato: | Artículo |
| Publicado: |
Burgas Free University
2016
|
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=118527809&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 118527809 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 13139924 JV7Z jtl: Journal of Contemporary Humanitaristics / Journal Suvremenna Humanitaristika issn: 13139924 maglogo: N pubinfo: dt: 2016 vid: 1 pid: 94256 pub: Burgas Free University artinfo: ui: 118527809 ppf: 7 ppct: 12 formats: fmt: @attributes: type: P size: 2.4MB tig: atl: СЪОБЩЕНИE ЗА МЕДИИТЕ - ОСНОВЕН ЖАНР В ПИАРА. aug: au: Христозова, Галя Филипов, Милен affil: Бургаски свободен университет sug: keyword: media advisory media release news release social media release прес анонс прессъобщение съобщение за медиите съобщение за социални медии ab: The paper studies the the nature of a media release as a basic genre in public relations. A necessary distinction between media advisory and news release is made. The article presents the contemporary development of the meia release into a social media release. pubtype: Academic Journal doctype: Article src: R language: Bulgarian refInfo: copyright: @attributes: flag: Y custom: Copyright of Journal of Contemporary Humanitaristics / Journal Suvremenna Humanitaristika is the property of Burgas Free University and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Journal of Contemporary Humanitaristics / Journal Suvremenna Humanitaristika holder: Burgas Free University dt: @attributes: year: 2016 holdings: @attributes: islocal: N |
|---|