СЪОБЩЕНИE ЗА МЕДИИТЕ - ОСНОВЕН ЖАНР В ПИАРА.
The paper studies the the nature of a media release as a basic genre in public relations. A necessary distinction between media advisory and news release is made. The article presents the contemporary development of the meia release into a social media release.
| Publicado en: | Journal of Contemporary Humanitaristics / Journal Suvremenna Humanitaristika Vol. 1; pp. 7 - 19 |
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| Autores principales: | , |
| Formato: | Artículo |
| Publicado: |
Burgas Free University
2016
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| Acceso en línea: | Ver este registro en EBSCOhost |