Mutual development in mass collaboration: Identifying interaction patterns in customer-initiated software product development.

In this paper we investigate computer-supported collaborative learning (CSCL) and innovation in a large-scale distributed setting. Get Satisfaction (GS), a social media platform for involving customers in product development activities, is our case study. In order to identify how end users contribut...

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Published in:Computers in Human Behavior Vol. 65; pp. 77 - 92
Main Authors: Andersen, Renate, Mørch, Anders I.
Format: Article
Published: Elsevier B.V. Dec2016
Subjects:
Online Access:View this record in EBSCOhost
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      dt: Dec2016
      vid: 65
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      pub: Elsevier B.V.
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        118739822
        10.1016/j.chb.2016.08.005
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        atl: Mutual development in mass collaboration: Identifying interaction patterns in customer-initiated software product development.
      aug:
        au:
          Andersen, Renate
          Mørch, Anders I.
        affil: Department of Education, University of Oslo, Norway
      su:
        Interprofessional relations
        World Wide Web
        Social media
        Application software
        Software architecture
      sug:
        subj:
          Interprofessional relations
          World Wide Web
          Social media
          Software Publishers
          Software publishers (except video game publishers)
          Custom Computer Programming Services
          Internet Publishing and Broadcasting and Web Search Portals
          Computer systems design and related services (except video game design and development)
          Application software
          Software architecture
      keyword:
        Collaborative knowledge creation
        Interaction analysis
        Mass collaboration
        Mutual development
        Social media platform
        Social network analysis
        User driven innovation
        Collaborative knowledge creation
        Interaction analysis
        Mass collaboration
        Mutual development
        Social media platform
        Social network analysis
        User driven innovation
      ab: In this paper we investigate computer-supported collaborative learning (CSCL) and innovation in a large-scale distributed setting. Get Satisfaction (GS), a social media platform for involving customers in product development activities, is our case study. In order to identify how end users contribute to product development, we researched the interactions between end users, champions, and professional developers in this online community as they jointly constructed a shared artifact (a web application). We collected publicly available platform interaction data over a six-month period (N = 229 users). The methods we employed are social network analysis (SNA) and interaction analysis (IA), which we combined in a mixed-methods design. At the network level, we identified key actors according to centrality measures. At the interaction level, we zoomed in on specific interactions. We propose a model of mass collaboration in terms of four interaction patterns: 1) gatekeeping , control of excessive information sharing, 2) bridge building , spreading information across groups in the network, 3) general development , allowing professional developers to create new software functionality and update existing software, and 4) user-user collaboration , facilitating non-centrally organized development activities, ranging from feature requests to local development. We discuss our findings and compare them with related research.
      pubtype: Academic Journal
      doctype: Article
      src: R
    language: English
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