Laboratory Tests of Sampling Techniques.

This article points out certain limitations to quota sampling and area sampling in opinion polling. Each of the two general types of sampling techniques used in large-scale surveys, briefly referred to as quota methods and area methods, has adherents who claim superiority for it over the other. Area...

Full description

Bibliographic Details

Published in:	Public Opinion Quarterly Vol. 11; no. 4; pp. 586 - 594
Main Authors:	Meier, Norman C., Burke, Cletus J.
Format:	Article
Published:	Oxford University Press / USA Winter47/48
Subjects:	Public opinion polls Sampling (Process) Surveys Interviewing Statistical sampling Income
Online Access:	View this record in EBSCOhost