Laboratory Tests of Sampling Techniques.
This article points out certain limitations to quota sampling and area sampling in opinion polling. Each of the two general types of sampling techniques used in large-scale surveys, briefly referred to as quota methods and area methods, has adherents who claim superiority for it over the other. Area...
| Publicado en: | Public Opinion Quarterly Vol. 11; no. 4; pp. 586 - 594 |
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| Autores principales: | , |
| Formato: | Artículo |
| Publicado: |
Oxford University Press / USA
Winter47/48
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |