Towards a new stakeholder-inclusive conceptual framework to strengthen internal corporate image.
It is widely reported in the literature that employees' image of the organisation has a direct influence on external stakeholders' image of the organisation. This research attempted to address the need for an approach that facilitates employee engagement coupled with a leadership approach that allow...
| Published in: | Communicare Vol. 34; no. 2; pp. 39 - 58 |
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| Format: | Article |
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Communicare, Journal for Communication Sciences in South Africa
Dec2015
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| Online Access: | View this record in EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=119348148&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 119348148 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 02590069 U17 jtl: Communicare issn: 02590069 maglogo: N pubinfo: dt: Dec2015 vid: 34 iid: 2 pid: 74236 pub: Communicare, Journal for Communication Sciences in South Africa artinfo: ui: 119348148 ppf: 39 ppct: 19 formats: fmt: @attributes: type: P size: 1.7MB tig: atl: Towards a new stakeholder-inclusive conceptual framework to strengthen internal corporate image. aug: au: Slabbert, Y. affil: Senior Lecturer specialising in Organisational Communication in the Department of Communication Science at the University of South Africa su: Stakeholders Corporate image Parsec Technologies Inc. sug: subj: Stakeholders Corporate image Parsec Technologies Inc. ab: It is widely reported in the literature that employees' image of the organisation has a direct influence on external stakeholders' image of the organisation. This research attempted to address the need for an approach that facilitates employee engagement coupled with a leadership approach that allows collaboration, inclusion and co-operation within the organisation, to strengthen the internal corporate image. A synthesis of the literature from a unique stakeholder-inclusive perspective, depicted in the King III Report on corporate governance, was conducted to identify the theoretical principles for a preliminary conceptual framework explored through a case study approach. Parsec Technologies Pty Ltd was purposively selected as case study, because it was the 2012 and 2013 winner in the manufacturing sector of the Deloitte Best Company to Work For (BCTWF) survey, and served as a best practice organisation in the context of this research. Data triangulation by means of one-on-one interviews, focus groups and an open-ended survey was conducted with employees to determine the pragmatic relevance of the proposed framework. The findings culminated in a new generic stakeholder-inclusive conceptual framework to strengthen the internal corporate image by means of the AA1000 Stakeholder Engagement Standard elements and responsible leadership. Although a single case study is limited, this framework contributed to the body of knowledge on corporate image to provide organisations with guidelines for strengthening their internal corporate image. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Communicare is the property of Communicare, Journal for Communication Sciences in South Africa and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Communicare holder: Communicare, Journal for Communication Sciences in South Africa dt: @attributes: year: 2015 holdings: @attributes: islocal: N |
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