Towards a new stakeholder-inclusive conceptual framework to strengthen internal corporate image.
It is widely reported in the literature that employees' image of the organisation has a direct influence on external stakeholders' image of the organisation. This research attempted to address the need for an approach that facilitates employee engagement coupled with a leadership approach that allow...
| Publicado en: | Communicare Vol. 34; no. 2; pp. 39 - 58 |
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| Formato: | Artículo |
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Communicare, Journal for Communication Sciences in South Africa
Dec2015
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| Acceso en línea: | Ver este registro en EBSCOhost |