When Self Is the Source: Effects of Media Customization on Message Processing.
Customization of media technologies enables users to become active sources in the communication process. But, does this sense of “self-as-source” alter the way users process information received via customized interfaces? A between-subjects experiment (N= 146) was conducted to answer this question....
| Publicado en: | Media Psychology Vol. 19; no. 4; pp. 561 - 589 |
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| Autores principales: | , |
| Formato: | Artículo |
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Taylor & Francis Ltd
Oct-Dec2016
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=119450634&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 119450634 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 15213269 7MN jtl: Media Psychology issn: 15213269 maglogo: N pubinfo: dt: Oct-Dec2016 vid: 19 iid: 4 pid: 377 pub: Taylor & Francis Ltd artinfo: ui: 119450634 10.1080/15213269.2015.1121829 ppf: 561 ppct: 28 formats: tig: atl: When Self Is the Source: Effects of Media Customization on Message Processing. aug: au: Kang, Hyunjin Sundar, S. Shyam affil: Center for the Connected Consumer, George Washington University School of Business, Washington, DC, USA Media Effects Research Laboratory, The Pennsylvania State University, State College, Pennsylvania, USA su: Mass media Communication Social influence Message processing (Telecommunication) Persuasive technology sug: subj: Mass media Communication Social influence Message processing (Telecommunication) Persuasive technology ab: Customization of media technologies enables users to become active sources in the communication process. But, does this sense of “self-as-source” alter the way users process information received via customized interfaces? A between-subjects experiment (N= 146) was conducted to answer this question. Data indicate that the effect of self-driven customization (high vs. low self-as-source) on persuasive message processing is mediated by perceived identity. Those who experience high self-as-source tend to process messages less systematically, but perceive the message topic as more important and show greater intention to follow the suggestions of messages than those with a low sense of self-as-source, an effect that is mediated by perceived identity. Theoretical implications for persuasive technologies, dual process models, and the agency model of customization are discussed, followed by practical implications for communicators who wish to incorporate new media technologies into their social influence campaigns. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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