When Self Is the Source: Effects of Media Customization on Message Processing.
Customization of media technologies enables users to become active sources in the communication process. But, does this sense of “self-as-source” alter the way users process information received via customized interfaces? A between-subjects experiment (N= 146) was conducted to answer this question....
| Publicado en: | Media Psychology Vol. 19; no. 4; pp. 561 - 589 |
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| Autores principales: | , |
| Formato: | Artículo |
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Taylor & Francis Ltd
Oct-Dec2016
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| Acceso en línea: | Ver este registro en EBSCOhost |