GALLUP POLL ELECTION SURVEY EXPERIENCE, 1950 TO 1960.
This article presents a review of Gallup Poll election survey experience and methods incorporating the experience of the 1960 election in the U.S. In a previous issue of the periodical "Public Opinion Quarterly," these procedures were described and the results of their application in five previous e...
| Published in: | Public Opinion Quarterly Vol. 26; no. 2; pp. 280 - 288 |
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| Format: | Article |
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Oxford University Press / USA
Summer62
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| Online Access: | View this record in EBSCOhost |
| Summary: | This article presents a review of Gallup Poll election survey experience and methods incorporating the experience of the 1960 election in the U.S. In a previous issue of the periodical "Public Opinion Quarterly," these procedures were described and the results of their application in five previous elections reported. In view of the question often raised as to the accuracy of election survey data, an attempt is made to evaluate in terms of theoretical sampling error the deviations from election results of Gallup Poll data. This analysis is ex post facto of necessity because the final election survey ordinarily is completed three days before the election and reported from the field by telegram or telephone. The questionnaires of the final survey are not available for a complete application of the method until after the election. The final published pre-election release is based on reports from interviewers who have made a simple count of presidential preference among those of their respondents who say they are planning to vote. |
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