How product standardization affects choice: Evidence from the Massachusetts Health Insurance Exchange.
This paper examines the effect of choice architecture on Massachusetts' Health Insurance Exchange. A policy change standardized cost-sharing parameters of plans across insurers and altered information presentation. Post-change, consumers chose more generous plans and different brands, but were not m...
| Published in: | Journal of Health Economics Vol. 50; pp. 71 - 86 |
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| Main Authors: | , |
| Format: | research Journal Article |
| Published: |
Elsevier B.V.
Dec2016
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| Online Access: | View this record in EBSCOhost |