How product standardization affects choice: Evidence from the Massachusetts Health Insurance Exchange.

This paper examines the effect of choice architecture on Massachusetts' Health Insurance Exchange. A policy change standardized cost-sharing parameters of plans across insurers and altered information presentation. Post-change, consumers chose more generous plans and different brands, but were not m...

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Detalles Bibliográficos
Publicado en:Journal of Health Economics Vol. 50; pp. 71 - 86
Autores principales: Ericson, Keith M. Marzilli, Starc, Amanda
Formato: research Journal Article
Publicado: Elsevier B.V. Dec2016
Acceso en línea:Ver este registro en EBSCOhost