SEO: Still a skill for your toolbox.

The article offers information on search engine optimization (SEO) and offers suggestion for its optimum use by mass media for audiences engagement with their news articles. Topics discussed include use of free and limited tools and purchasing a account with software company Moz for use of appropria...

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Bibliographic Details
Published in:Quill Vol. 104; no. 6; pp. 28 - 29
Main Author: CORDER, KATIE-LEIGH
Format: Article
Published: Society of Professional Journalists Foundation Inc Nov/Dec2016
Subjects:
Online Access:View this record in EBSCOhost
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        atl: SEO: Still a skill for your toolbox.
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        au: CORDER, KATIE-LEIGH
        affil: SEO & Audience Development Specialist at F+W Media in Fort Collins, CO
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        Search engine optimization
        Moz Inc.
        Journalism writing
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        Uniform Resource Locators
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          Search engine optimization
          Moz Inc.
          Journalism writing
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          Uniform Resource Locators
      ab: The article offers information on search engine optimization (SEO) and offers suggestion for its optimum use by mass media for audiences engagement with their news articles. Topics discussed include use of free and limited tools and purchasing a account with software company Moz for use of appropriate keywords for researchability enhancement, use of an appropriate page title for news article and use of a short Uniform Resource Locator (URL) consisting of main keywords.
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    language: English
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      custom: Copyright of Quill is the property of Society of Professional Journalists Foundation Inc and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use.
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