| Sumario: | A 2014 webinar for the National Survey for Student Engagement (NSSE) reported a lack of empirical information regarding the extent to which campus promotional campaigns impacted survey response rates. On the other hand, anecdotal evidence was reported indicating that promotional campaigns positively impacted response rates. At Utah Valley University (UVU), NSSE has been administered for the past 6 years. Administrators at UVU are interested in using NSSE data to inform leaders at lower-level units (department, college, and major). To achieve the desire level of student participation and maintain reliable and valid results, the Office of Institutional Research and Information (IRI) set out to evaluate the efficacy of general campus promotional activities designed to increase student awareness and consequently survey response rates. Higher-level response rates at lower-level administrative units may generate reliable and valid results that can accurately impact macro-level policy implications and drive informed decision made by stakeholders. The promotional activities did not seem to increase awareness, but these results are not conclusive because of the preliminary nature and short period of promotional material exposure.
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