NSSE as an Institutional Assessment Tool: Increasing Response Rates and Student Awareness.
A 2014 webinar for the National Survey for Student Engagement (NSSE) reported a lack of empirical information regarding the extent to which campus promotional campaigns impacted survey response rates. On the other hand, anecdotal evidence was reported indicating that promotional campaigns positively...
| Publicado en: | Journal of the Utah Academy of Sciences, Arts & Letters Vol. 92; pp. 145 - 156 |
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| Autores principales: | , , , |
| Formato: | Artículo |
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Utah Academy of Sciences, Arts & Letters
2015
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=121111027&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 121111027 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: B0JA jtl: Journal of the Utah Academy of Sciences, Arts & Letters maglogo: N pubinfo: dt: 2015 vid: 92 pid: 59066 pub: Utah Academy of Sciences, Arts & Letters artinfo: ui: 121111027 ppf: 145 ppct: 11 formats: fmt: @attributes: type: P size: 1.2MB tig: atl: NSSE as an Institutional Assessment Tool: Increasing Response Rates and Student Awareness. aug: au: Ward, Angela Snelson, Laura Higgins, Nikole Anderson, David affil: Utah Valley University su: Utah Valley University Student engagement Promotion (School) Student interests Surveys sug: subj: Student engagement Promotion (School) Utah Valley University Student interests Surveys ab: A 2014 webinar for the National Survey for Student Engagement (NSSE) reported a lack of empirical information regarding the extent to which campus promotional campaigns impacted survey response rates. On the other hand, anecdotal evidence was reported indicating that promotional campaigns positively impacted response rates. At Utah Valley University (UVU), NSSE has been administered for the past 6 years. Administrators at UVU are interested in using NSSE data to inform leaders at lower-level units (department, college, and major). To achieve the desire level of student participation and maintain reliable and valid results, the Office of Institutional Research and Information (IRI) set out to evaluate the efficacy of general campus promotional activities designed to increase student awareness and consequently survey response rates. Higher-level response rates at lower-level administrative units may generate reliable and valid results that can accurately impact macro-level policy implications and drive informed decision made by stakeholders. The promotional activities did not seem to increase awareness, but these results are not conclusive because of the preliminary nature and short period of promotional material exposure. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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