PAZARLAMA YÖNETİMİNDE MARKA İMAJ ALGISI İLE MÜŞTERİ SADAKAT DÜZEYLERİ ARASINDAKİ İLİŞKİNİN İNCELENMESİ.
In marketing management, brand image and customer loyalty are leading important concepts. In general definition, brand image is image in customers' minds about a product or a service, and different from brand identity, it is based on physical or visual components. Although there have been researches...
| Publicado en: | Journal of International Social Research / Uluslararası Sosyal Araştırmalar Dergisi Vol. 10; no. 48; pp. 653 - 659 |
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| Formato: | Artículo |
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Journal of International Social Research
Feb2017
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| Acceso en línea: | Ver este registro en EBSCOhost |