Don't be deceived: Using linguistic analysis to learn how to discern online review authenticity.

This article uses linguistic analysis to help users discern the authenticity of online reviews. Two related studies were conducted using hotel reviews as the test case for investigation. The first study analyzed 1,800 authentic and fictitious reviews based on the linguistic cues of comprehensibility...

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Publicado en:Journal of the Association for Information Science & Technology Vol. 68; no. 6; pp. 1525 - 1539
Autores principales: Banerjee, Snehasish, Chua, Alton Y. K., Kim, Jung‐Jae
Formato: research tables/charts Journal Article
Publicado: Wiley-Blackwell Jun2017
Acceso en línea:Ver este registro en EBSCOhost
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        atl: Don't be deceived: Using linguistic analysis to learn how to discern online review authenticity.
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          Banerjee, Snehasish
          Chua, Alton Y. K.
          Kim, Jung‐Jae
        affil: Wee Kim Wee School of Communication and Information, Nanyang Technological University, 31 Nanyang Link, 637718, Singapore
      sug:
        subj:
          Linguistics Utilization
          Deception
          Internet
          Public Opinion
          Hotels
          Cues
          Algorithms
          Human
          Data Analysis
          Trust
          Unpaired T-Tests
          Consumer Attitudes
      ab: This article uses linguistic analysis to help users discern the authenticity of online reviews. Two related studies were conducted using hotel reviews as the test case for investigation. The first study analyzed 1,800 authentic and fictitious reviews based on the linguistic cues of comprehensibility, specificity, exaggeration, and negligence. The analysis involved classification algorithms followed by feature selection and statistical tests. A filtered set of variables that helped discern review authenticity was identified. The second study incorporated these variables to develop a guideline that aimed to inform humans how to distinguish between authentic and fictitious reviews. The guideline was used as an intervention in an experimental setup that involved 240 participants. The intervention improved human ability to identify fictitious reviews amid authentic ones.
      pubtype: Academic Journal
      doctype:
        research
        tables/charts
        Journal Article
      ougenre: Article
    language: English
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