ADDRESSING THE COMMERCIALIZATION OF BUSINESS REPUTATION.

The article discusses what the author refers to as the commercialization of business reputation in America as of 2017, and it mentions the impact of online mediated reputation systems (MRS) such as the business review-related web service Yelp on consumer decisionmaking. Consumer education and inform...

Descripción completa

Detalles Bibliográficos
Publicado en:	Law & Contemporary Problems Vol. 80; no. 3; pp. 73 - 87
Autor principal:	FRIEDMAN, DAVID ADAM
Formato:	Artículo
Publicado:	Duke University 2017
Materias:	United States Yelp (Web resource) Angie's List Inc. Commercialization Consumer behavior Information sharing Decision making Corporate image User-generated content
Acceso en línea:	Ver este registro en EBSCOhost

Descripción
Sumario:	The article discusses what the author refers to as the commercialization of business reputation in America as of 2017, and it mentions the impact of online mediated reputation systems (MRS) such as the business review-related web service Yelp on consumer decisionmaking. Consumer education and information sharing are examined, as well as class action litigation involving the Angie's List Inc. consumer information service. User-generated content (UGC) is also assessed.