ADDRESSING THE COMMERCIALIZATION OF BUSINESS REPUTATION.

The article discusses what the author refers to as the commercialization of business reputation in America as of 2017, and it mentions the impact of online mediated reputation systems (MRS) such as the business review-related web service Yelp on consumer decisionmaking. Consumer education and inform...

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Publicado en:Law & Contemporary Problems Vol. 80; no. 3; pp. 73 - 87
Autor principal: FRIEDMAN, DAVID ADAM
Formato: Artículo
Publicado: Duke University 2017
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        atl: ADDRESSING THE COMMERCIALIZATION OF BUSINESS REPUTATION.
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        au: FRIEDMAN, DAVID ADAM
        affil: Associate Professor of Law, Willamette University College of Law
      su:
        United States
        Yelp (Web resource)
        Angie's List Inc.
        Commercialization
        Consumer behavior
        Information sharing
        Decision making
        Corporate image
        User-generated content
      sug:
        subj:
          Commercialization
          Consumer behavior
          Information sharing
          Decision making
          United States
          Angie's List Inc.
          Corporate image
          User-generated content
          Yelp (Web resource)
      ab: The article discusses what the author refers to as the commercialization of business reputation in America as of 2017, and it mentions the impact of online mediated reputation systems (MRS) such as the business review-related web service Yelp on consumer decisionmaking. Consumer education and information sharing are examined, as well as class action litigation involving the Angie's List Inc. consumer information service. User-generated content (UGC) is also assessed.
      pubtype: Academic Journal
      doctype: Article
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    language: English
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