T. Fisher Unwin's Pseudonym Library: Literary Marketing and Authorial Identity.

This araticle profiles publisher Thomas Fisher Unwin. Personal background; Challenges faced by Unwin in the business of fiction publishing; Details of his marketing strategy.

Bibliographic Details
Published in:	English Literature in Transition, 1880-1920 Vol. 47; no. 2; pp. 142 - 161
Main Author:	Bassett, Troy J.
Format:	Literary Criticism
Published:	ELT Press 2004
Subjects:	Unwin, Thomas Fisher Author-publisher relations Publishing Marketing strategy Marketing
Online Access:	View this record in EBSCOhost

Description
Summary:	This araticle profiles publisher Thomas Fisher Unwin. Personal background; Challenges faced by Unwin in the business of fiction publishing; Details of his marketing strategy.