T. Fisher Unwin's Pseudonym Library: Literary Marketing and Authorial Identity.

This araticle profiles publisher Thomas Fisher Unwin. Personal background; Challenges faced by Unwin in the business of fiction publishing; Details of his marketing strategy.

Detalles Bibliográficos
Publicado en:	English Literature in Transition, 1880-1920 Vol. 47; no. 2; pp. 142 - 161
Autor principal:	Bassett, Troy J.
Formato:	Literary Criticism
Publicado:	ELT Press 2004
Materias:	Unwin, Thomas Fisher Author-publisher relations Publishing Marketing strategy Marketing
Acceso en línea:	Ver este registro en EBSCOhost

Descripción
Sumario:	This araticle profiles publisher Thomas Fisher Unwin. Personal background; Challenges faced by Unwin in the business of fiction publishing; Details of his marketing strategy.