The Effect of the Diffusion of University Website Innovation on Student Behaviour of State and Private Universities: A Comparative Study.

This research aims to investigate the diffusion level of website innovation by the students. The objective is to find out whether student satisfaction is an intervening factor in adoption behaviour. The research model is applied on two groups, one at the State University, the other at a Private Univ...

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Bibliographic Details
Published in:Pertanika Journal of Social Sciences & Humanities Vol. 24 S; pp. 177 - 187
Main Authors: Abdurachman, E., Sriwardiningsih, E.
Format: Article
Published: Universiti Putra Malaysia Jun2016 Special Issue
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