A Comparative Consumer Behaviour were Diffused by Innovation Website: The Online Students and The Regular Students.
The purposes of this study was to determine the scale of diffusion of innovation websites in consumer behaviour of two different groups, online and regular students. Previous studies showed that interactive website service, motivation to use the website, Internet literacy and user satisfaction were...
| Publicado en: | Pertanika Journal of Social Sciences & Humanities Vol. 24 S; pp. 111 - 125 |
|---|---|
| Autores principales: | , , , |
| Formato: | Artículo |
| Publicado: |
Universiti Putra Malaysia
Jul2016 Special Issue
|
| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=124643030&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 124643030 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 01287702 TKQ jtl: Pertanika Journal of Social Sciences & Humanities issn: 01287702 maglogo: N pubinfo: dt: Jul2016 Special Issue vid: 24 S pid: 20751 pub: Universiti Putra Malaysia artinfo: ui: 124643030 ppf: 111 ppct: 14 formats: fmt: @attributes: type: P size: 5.9MB tig: atl: A Comparative Consumer Behaviour were Diffused by Innovation Website: The Online Students and The Regular Students. aug: au: Sriwardiningsih, E. Hindarwati, E. N. Harlianto, J. Aritonang, Y. affil: School of Business Management, Bina Nusantara University, Palrnerah, Jakarta 11480, Indonesia su: Consumer behavior Diffusion of innovations Online education Websites Digital literacy Customer satisfaction sug: subj: Consumer behavior Diffusion of innovations Online education Websites Digital literacy Customer satisfaction keyword: Comparative consumer behaviour diffuse innovation website online students regular students ab: The purposes of this study was to determine the scale of diffusion of innovation websites in consumer behaviour of two different groups, online and regular students. Previous studies showed that interactive website service, motivation to use the website, Internet literacy and user satisfaction were related to consumer behaviour. Therefore, this research considered user satisfaction as an intervening variable. Analysis of the six hypotheses used the Structure Equation Model with the analytical tool, WrapPLS, for both groups. The respondents were sampled from online students, numbering 274 respondents from two universities and regular students numbering 317 respondents from six universities. The results show that the online student's behaviour was diffused more by the innovation of the website rather than that of the regular students. Furthermore, student's satisfaction served as an intervening variable, which means that student's satisfaction is a must for universities to consider. Moreover, data provided by the online students showed that website interaction for student behaviour was not significant. The student behaviour was not significant to the scale of diffusion of innovation websiteThe five other hypotheses support the theory of diffusion innovation on consumer behaviour. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Pertanika Journal of Social Sciences & Humanities is the property of Universiti Putra Malaysia and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Pertanika Journal of Social Sciences & Humanities holder: Universiti Putra Malaysia dt: @attributes: year: 2016 holdings: @attributes: islocal: N |
|---|