A Comparative Consumer Behaviour were Diffused by Innovation Website: The Online Students and The Regular Students.

The purposes of this study was to determine the scale of diffusion of innovation websites in consumer behaviour of two different groups, online and regular students. Previous studies showed that interactive website service, motivation to use the website, Internet literacy and user satisfaction were...

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Publicado en:	Pertanika Journal of Social Sciences & Humanities Vol. 24 S; pp. 111 - 125
Autores principales:	Sriwardiningsih, E., Hindarwati, E. N., Harlianto, J., Aritonang, Y.
Formato:	Artículo
Publicado:	Universiti Putra Malaysia Jul2016 Special Issue
Materias:	Consumer behavior Diffusion of innovations Online education Websites Digital literacy Customer satisfaction
Acceso en línea:	Ver este registro en EBSCOhost