MISSING NONVOTERS AND MISWEIGHTED SAMPLES: EXPLAINING THE 2015 GREAT BRITISH POLLING MISS.

Preelection polls for the 2015 UK General Election missed the final result by a considerable margin: underestimating the Conservative Party and overestimating Labour. Analyzing evidence for five theories of why the polls missed using British Election Study (BES) data, we find limited evidence for sy...

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Publicado en:Public Opinion Quarterly Vol. 81; no. 3; pp. 661 - 688
Autores principales: MELLON, JONATHAN, PROSSER, CHRISTOPHER
Formato: Artículo
Publicado: Oxford University Press / USA Fall2017
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        atl: MISSING NONVOTERS AND MISWEIGHTED SAMPLES: EXPLAINING THE 2015 GREAT BRITISH POLLING MISS.
      aug:
        au:
          MELLON, JONATHAN
          PROSSER, CHRISTOPHER
        affil:
          Research fellow with the British Election Study at Nuffield College of the University of Oxford, Oxford, UK
          Research associate with the British Election Study at the School of Social Sciences, University of Manchester, Manchester, UK
          Nonstipendiary research fellow at Nuffield College, Oxford, UK
      su:
        United Kingdom
        Conservative Party (Great Britain)
        Labour Party (Great Britain)
        Elections
        Election forecasting
        Statistical errors
        Statistical sampling
        British politics & government, 2007-
        Voter psychology
        Internet surveys
      sug:
        subj:
          Elections
          United Kingdom
          Conservative Party (Great Britain)
          Labour Party (Great Britain)
          Marketing Research and Public Opinion Polling
          Election forecasting
          Statistical errors
          Statistical sampling
          British politics & government, 2007-
          Voter psychology
          Internet surveys
      ab: Preelection polls for the 2015 UK General Election missed the final result by a considerable margin: underestimating the Conservative Party and overestimating Labour. Analyzing evidence for five theories of why the polls missed using British Election Study (BES) data, we find limited evidence for systematic vote intention misreporting, late swing, systematically different preferences among "don't knows," or differential turnout of parties' supporters. By comparing the BES face-to-face probability sample and BES Internet panel, we show that the online survey's polling error is primarily caused by undersampling nonvoters, then weighting respondents to represent the general population. Consequently, demographic groups with a low probability of voting are overweighted within the voter subsample. Finally, we show that this mechanism is likely partially responsible for the polls overestimating the Liberal Democrats in 2010, illustrating that this is a longstanding problem.
      pubtype: Academic Journal
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    language: English
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