Fear-Appeal Messages: Message Processing and Affective Attitudes.

Theories of fear appeals suggest that fear-inducing messages can be effective, but public service announcements (PSAs) that emphasize fear do not always lead to desired change in behavior. To better understand how fear-inducing PSAs are processed, an experiment testing the effects of exposure to saf...

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Detalles Bibliográficos

Publicado en:	Communication Research Vol. 44; no. 7; pp. 952 - 976
Autor principal:	Rhodes, Nancy
Formato:	Artículo
Publicado:	Sage Publications Inc. Oct2017
Materias:	Fear College student attitudes Message processing (Telecommunication) Announcements Thought & thinking
Acceso en línea:	Ver este registro en EBSCOhost