Fear-Appeal Messages: Message Processing and Affective Attitudes.
Theories of fear appeals suggest that fear-inducing messages can be effective, but public service announcements (PSAs) that emphasize fear do not always lead to desired change in behavior. To better understand how fear-inducing PSAs are processed, an experiment testing the effects of exposure to saf...
| Publicado en: | Communication Research Vol. 44; no. 7; pp. 952 - 976 |
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| Formato: | Artículo |
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Sage Publications Inc.
Oct2017
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=125290284&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 125290284 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 00936502 CRX jtl: Communication Research issn: 00936502 maglogo: Y pubinfo: dt: Oct2017 vid: 44 iid: 7 pid: 344 pub: Sage Publications Inc. artinfo: ui: 125290284 10.1177/0093650214565916 ppf: 952 ppct: 24 formats: tig: atl: Fear-Appeal Messages: Message Processing and Affective Attitudes. aug: au: Rhodes, Nancy affil: The Ohio State University, Columbus, Ohio, USA su: Fear College student attitudes Message processing (Telecommunication) Announcements Thought & thinking sug: subj: Fear College student attitudes Message processing (Telecommunication) Announcements Thought & thinking keyword: affective attitudes persuasion positive emotion risky driving affective attitudes persuasion positive emotion risky driving ab: Theories of fear appeals suggest that fear-inducing messages can be effective, but public service announcements (PSAs) that emphasize fear do not always lead to desired change in behavior. To better understand how fear-inducing PSAs are processed, an experiment testing the effects of exposure to safe-driving messages is reported. College students (N = 108) viewed PSAs of varying message sensation value (MSV). Results indicated that messages with medium MSV resulted in intentions to drive more slowly than messages with low or high MSV. Measures of affective attitudes indicated that medium MSV messages resulted in fast driving being rated as less fun and exciting than those of either high or low MSV. These affective evaluations mediated the effect of message exposure on driving intention. Message derogation was not related to message intensity. Production of message-related thoughts decreased, and emotional thoughts increased with message intensity. This decrease in processing of message content suggested a limited capacity explanation for the effect of highly intense fear appeals. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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