Imagen de Portada
Código QR

Internet Advertising: Technology, Ethics, and a Serious Difference of Opinion.

The article discusses the functions and workings of Internet advertising networks Internet advertising blockers and examines various opinions on the morality and ethics of ad blocking, particularly a view of ad blocking as theft and a view of ad blocking as preventing excessive consumption. It discu...

Descripción completa

Publicado en:Communications of the ACM Vol. 60; no. 10; pp. 70 - 78
Autores principales: WICKER, STEPHEN B., KARLSSON, KOLBEINN
Formato: Artículo
Publicado: Association for Computing Machinery Oct2017
Materias:
Internet advertising
Ad blockers
Consumption (Economics)
Theft
HTML (Document markup language)
Computer programming management
Acceso en línea:Ver este registro en EBSCOhost
Sumario:The article discusses the functions and workings of Internet advertising networks Internet advertising blockers and examines various opinions on the morality and ethics of ad blocking, particularly a view of ad blocking as theft and a view of ad blocking as preventing excessive consumption. It discusses the use of HTML code, data management platforms (DMPs), and supply-side platforms (SSPs).