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Internet Advertising: Technology, Ethics, and a Serious Difference of Opinion.

The article discusses the functions and workings of Internet advertising networks Internet advertising blockers and examines various opinions on the morality and ethics of ad blocking, particularly a view of ad blocking as theft and a view of ad blocking as preventing excessive consumption. It discu...

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Published in:Communications of the ACM Vol. 60; no. 10; pp. 70 - 78
Main Authors: WICKER, STEPHEN B., KARLSSON, KOLBEINN
Format: Article
Published: Association for Computing Machinery Oct2017
Subjects:
Internet advertising
Ad blockers
Consumption (Economics)
Theft
HTML (Document markup language)
Computer programming management
Online Access:View this record in EBSCOhost
Summary:The article discusses the functions and workings of Internet advertising networks Internet advertising blockers and examines various opinions on the morality and ethics of ad blocking, particularly a view of ad blocking as theft and a view of ad blocking as preventing excessive consumption. It discusses the use of HTML code, data management platforms (DMPs), and supply-side platforms (SSPs).