The Importance of Human Information Processing: A Behavioral Economics Model for Predicting Domain Name Choice.
Studying the decisions of 25,646 domain name registrants reveals that behavioral economics models more accurately predict name choice than models based on expected utility theory. These findings have implications for Internet governance, and organizations that measure similarity and competition in d...
| Published in: | Computer (00189162) Vol. 50; no. 9; pp. 67 - 75 |
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| Format: | Article |
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IEEE
Sep2017
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| Online Access: | View this record in EBSCOhost |
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