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The Importance of Human Information Processing: A Behavioral Economics Model for Predicting Domain Name Choice.

Studying the decisions of 25,646 domain name registrants reveals that behavioral economics models more accurately predict name choice than models based on expected utility theory. These findings have implications for Internet governance, and organizations that measure similarity and competition in d...

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Published in:Computer (00189162) Vol. 50; no. 9; pp. 67 - 75
Main Author: Farahmand, Fariborz
Format: Article
Published: IEEE Sep2017
Subjects:
Human information processing
Economic models
Internet domain naming system
Behavioral economics
Utility theory
Online Access:View this record in EBSCOhost

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