Understanding the Message of Understanding Media.
Understanding Mediais Marshall McLuhan’s most influential book, and the work that is most central to the field of media ecology. The first chapter is devoted to his most important statement,the medium is the message, an aphorism that contains multiple meanings that need to be unpacked. For example,...
| Publicado en: | Atlantic Journal of Communication Vol. 25; no. 4; pp. 244 - 255 |
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| Formato: | Artículo |
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Taylor & Francis Ltd
2017
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=125436620&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 125436620 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 15456870 U8J jtl: Atlantic Journal of Communication issn: 15456870 maglogo: Y pubinfo: dt: 2017 vid: 25 iid: 4 pid: 377 pub: Taylor & Francis Ltd artinfo: ui: 125436620 10.1080/15456870.2017.1350682 ppf: 244 ppct: 11 formats: fmt: – @attributes: type: T – @attributes: type: P size: 803KB tig: atl: Understanding the Message of Understanding Media. aug: au: Strate, Lance affil: Communication and Media Studies, Fordham University su: Media studies Motivation (Psychology) Technological innovations Aphorisms & apothegms McLuhan, Marshall, 1911-1980 sug: subj: Media studies Motivation (Psychology) Technological innovations Aphorisms & apothegms McLuhan, Marshall, 1911-1980 ab: Understanding Mediais Marshall McLuhan’s most influential book, and the work that is most central to the field of media ecology. The first chapter is devoted to his most important statement,the medium is the message, an aphorism that contains multiple meanings that need to be unpacked. For example, it serves as a call to pay attention to the media, symbols systems, and technologies that form our invisible environment, which requires a reversal of figure-ground relationships. We generally ignore the medium or technology and only pay attention to its content or the way that it is used, but it is the medium that has the greater impact. McLuhan emphasizes the singular termmedium, rather than the pluralmedia, because each medium has a message of its own, that is, a particular bias that differs from the biases of other media. The relationship between medium and content is asymmetrical, that of environment and its contents, and there can be no content without there first being a medium that is used to construct a message. The introduction of new media motivate the creation of new content, and media themselves may be incorporated into the content of other media. As environments, media affect the way that we know our world, and how we act upon it, influencing us as individuals and collectively as societies and cultures. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Atlantic Journal of Communication is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Atlantic Journal of Communication holder: Taylor & Francis Ltd dt: @attributes: year: 2017 holdings: @attributes: islocal: N |
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