FACTORS RELATED TO SURVEY RESPONSE RATES: Effects of Sampling, Follow-Up Letters, and Commitment to Participation on Mail Attitude Survey Response.

Three studies investigating differences in response rate to mail surveys are reported. Employees of a large manufacturing company completed job-attitude surveys. Study 1 contrasted response rates for four surveys sent to 4,991 employees, representing all members of two populations, with rates for fo...

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Publicado en:Journal of Applied Psychology Vol. 60; no. 2; pp. 249 - 252
Autor principal: Hinrichs, J. R.
Formato: Artículo
Publicado: American Psychological Association Apr75
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        atl: FACTORS RELATED TO SURVEY RESPONSE RATES: Effects of Sampling, Follow-Up Letters, and Commitment to Participation on Mail Attitude Survey Response.
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        au: Hinrichs, J. R.
        affil: International Business Machines Corporation, White Plains, New York.
      su:
        Mail surveys
        Response rates
        Employee attitude surveys
        Manufacturing industries
        Sampling (Process)
        Participation
        Employees
      sug:
        subj:
          Mail surveys
          Response rates
          Employee attitude surveys
          Manufacturing industries
          Sampling (Process)
          Participation
          Employees
      ab: Three studies investigating differences in response rate to mail surveys are reported. Employees of a large manufacturing company completed job-attitude surveys. Study 1 contrasted response rates for four surveys sent to 4,991 employees, representing all members of two populations, with rates for four similar surveys sent to 2,156 employees, representing systematic samples of two comparable populations. Study 2 contrasted rates of response in three populations from 1,906 employees who received a follow-up reminder with three populations from 3,525 employees who received no follow-up. Study 3 contrasted rates of response of 2,547 employees--half receiving a postcard requesting an immediate participation commitment and half receiving no postcard. Significantly greater response occurred with (a) sampling, (b) follow-ups, and (c) precommitted participation on postcards.
      pubtype: Academic Journal
      doctype: Article
      src: R
    language: English
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