Consumers' activism: the cottage cheese boycott.
We study a consumer boycott on cottage cheese, organized in Israel on Facebook in the summer of 2011 following a steep price increase since 2006. The boycott led to an immediate decline in prices, which remain low even six years later. We find that (i) demand at the start of the boycott would have b...
| Publicado en: | RAND Journal of Economics (Wiley-Blackwell) Vol. 48; no. 4; pp. 972 - 1004 |
|---|---|
| Autores principales: | , , |
| Formato: | Artículo |
| Publicado: |
Wiley-Blackwell
Winter2017
|
| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=126201442&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 126201442 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 07416261 56RJ jtl: RAND Journal of Economics (Wiley-Blackwell) issn: 07416261 maglogo: Y pubinfo: dt: Winter2017 vid: 48 iid: 4 pid: 480 pub: Wiley-Blackwell artinfo: ui: 126201442 10.1111/1756-2171.12212 ppf: 972 ppct: 32 formats: fmt: @attributes: type: P size: 1MB tig: atl: Consumers' activism: the cottage cheese boycott. aug: au: Hendel, Igal Lach, Saul Spiegel, Yossi affil: Northwestern University The Hebrew University of Jerusalem and CEPR Tel Aviv University, CEPR, and ZEW su: Consumer activism Boycotts Elasticity (Economics) Consumer behavior Cottage cheese sug: subj: Consumer activism Boycotts Elasticity (Economics) Consumer behavior Fluid Milk Manufacturing Cottage cheese ab: We study a consumer boycott on cottage cheese, organized in Israel on Facebook in the summer of 2011 following a steep price increase since 2006. The boycott led to an immediate decline in prices, which remain low even six years later. We find that (i) demand at the start of the boycott would have been 30% higher but for the boycott, (ii) own- and especially cross-price elasticities increased substantially after the boycott, and (iii) post-boycott prices are substantially below the levels implied by the post-boycott demand elasticities, suggesting that firms were concerned with public backlash due to high prices. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
|---|