Consumers' activism: the cottage cheese boycott.

We study a consumer boycott on cottage cheese, organized in Israel on Facebook in the summer of 2011 following a steep price increase since 2006. The boycott led to an immediate decline in prices, which remain low even six years later. We find that (i) demand at the start of the boycott would have b...

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Detalles Bibliográficos
Publicado en:RAND Journal of Economics (Wiley-Blackwell) Vol. 48; no. 4; pp. 972 - 1004
Autores principales: Hendel, Igal, Lach, Saul, Spiegel, Yossi
Formato: Artículo
Publicado: Wiley-Blackwell Winter2017
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Acceso en línea:Ver este registro en EBSCOhost