Comparing the Effects of Vivid Writing and Photographs on Moral Judgment in Public Relations.

This experiment explores whether vivid writing can improve ethical reasoning by testing it in public relations against non-vivid writing, alone and in combination with pictures. Vivid writing has effects similar to photographs on attention, memory, emotion, and persuasion; this study explores whethe...

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Detalles Bibliográficos

Publicado en:	Journalism & Mass Communication Quarterly Vol. 94; no. 4; pp. 1011 - 1031
Autores principales:	McEntee, Rebecca S., Coleman, Renita, Yaschur, Carolyn
Formato:	Artículo
Publicado:	Sage Publications Inc. Winter2017
Materias:	Moral development Ethics Public relations Written communication Photographs
Acceso en línea:	Ver este registro en EBSCOhost