Comparing the Effects of Vivid Writing and Photographs on Moral Judgment in Public Relations.
This experiment explores whether vivid writing can improve ethical reasoning by testing it in public relations against non-vivid writing, alone and in combination with pictures. Vivid writing has effects similar to photographs on attention, memory, emotion, and persuasion; this study explores whethe...
| Publicado en: | Journalism & Mass Communication Quarterly Vol. 94; no. 4; pp. 1011 - 1031 |
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| Autores principales: | , , |
| Formato: | Artículo |
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Sage Publications Inc.
Winter2017
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=126263528&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 126263528 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 10776990 JMY jtl: Journalism & Mass Communication Quarterly issn: 10776990 maglogo: Y pubinfo: dt: Winter2017 vid: 94 iid: 4 pid: 344 pub: Sage Publications Inc. artinfo: ui: 126263528 10.1177/1077699016681467 ppf: 1011 ppct: 20 formats: tig: atl: Comparing the Effects of Vivid Writing and Photographs on Moral Judgment in Public Relations. aug: au: McEntee, Rebecca S. Coleman, Renita Yaschur, Carolyn affil: South Dakota State University, Brookings, USA The University of Texas at Austin, USA Augustana College, Rock Island, IL, USA su: Moral development Ethics Public relations Written communication Photographs sug: subj: Moral development Ethics Public relations Written communication Public Relations Agencies Photographs keyword: ethics moral development photographs public relations vivid writing ethics moral development photographs public relations vivid writing ab: This experiment explores whether vivid writing can improve ethical reasoning by testing it in public relations against non-vivid writing, alone and in combination with pictures. Vivid writing has effects similar to photographs on attention, memory, emotion, and persuasion; this study explores whether vivid writing effects includes one of the more important effects that photographs can have—improving ethical reasoning. Results show non-vivid writing alone raised participants’ moral judgment, however photographs increased participants’ perceptions of the issues as morally important. Vivid writing did increase participants’ empathy, and empathy was related to support for the organization. Photographs increased participants’ perception of the issue as morally important. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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