Location‐aware targeted influence maximization in social networks.
In this paper, we study the location‐aware targeted influence maximization problem in social networks, which finds a seed set to maximize the influence spread over the targeted users. In particular, we consider those users who have both topic and geographical preferences on promotion products as tar...
| Published in: | Journal of the Association for Information Science & Technology Vol. 69; no. 2; pp. 229 - 242 |
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| Main Authors: | , , , |
| Format: | algorithm equations & formulas research tables/charts Journal Article |
| Published: |
Wiley-Blackwell
Feb2018
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| Online Access: | View this record in EBSCOhost |