Online Marketing for Birth Professionals.
Despite overall low percentages of births attended by doulas and midwives around the world, the number of mothers working with these birth professionals is on the rise. Birth professionals may consider online marketing to reach more clients. Web users' trust and mistrust of health-related sites are...
| Publicado en: | International Journal of Childbirth Education Vol. 33; no. 1; pp. 22 - 27 |
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| Autor principal: | |
| Formato: | pictorial Journal Article |
| Publicado: |
International Childbirth Education Association
Jan2018
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| Acceso en línea: | Ver este registro en EBSCOhost |
| Sumario: | Despite overall low percentages of births attended by doulas and midwives around the world, the number of mothers working with these birth professionals is on the rise. Birth professionals may consider online marketing to reach more clients. Web users' trust and mistrust of health-related sites are heavily influenced by both website design and content features. Research-based suggestions are given to birth professionals for creating both a personal business page and a Facebook business page in order to provide credible and trustworthy information about their services to potential clients. |
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